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我国公共图书馆数字阅读推广模式与创新研究

A Study on Promotion Mode and Innovation of Digital Reading in Public Libraries in China

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【作者】 严贝妮鞠昕蓉

【Author】 Yan Beini;Ju Xinrong;Management School, Anhui University;

【机构】 安徽大学管理学院

【摘要】 文章以我国省级公共图书馆为研究对象,通过网络调查得出数字阅读推广资源建设现状,提炼出移动新媒体推广、社交媒体平台推广、面对面体验式推广三种数字阅读推广模式,通过分析数字阅读创新推广案例,为公共图书馆进一步做好数字阅读推广提供建议:提升数字资源竞争力、增强读者培训双向互动性、提高社交媒体平台用户粘合度、加强数字馆员队伍建设。

【Abstract】 Taking the provincial public libraries as the research objects, through the network investigation of status quo of resources construction in digital reading promotion, this paper concludes the present situation of the digital resources construction through digital reading promotion. Furthermore, summarizes mobile media promotion, social platform promotion and face-to-face promotion as three digital reading promotion modes. By analyzing the innovative cases of digital reading promotion, we put forward countermeasures for public libraries to make digital reading promotion better, which are developing digital resources’ competitiveness, enhancing the two-way interaction of reader training, improving the user adhesion of social media platforms and strengthening the team construction of digital librarians.

【关键词】 数字阅读; 阅读推广; 创新服务; 公共图书馆;

【Key words】 Digital reading; Reading promotion; Innovative service; Public library;

【基金】 2016年教育部人文社会科学研究青年基金项目“互联网+时代公共图书馆数字阅读推广的多元主体协同模式与实施策略研究”(项目编号:16YJC870017);安徽大学大学生创新创业训练计划项目“安徽省大学生数字阅读推广创新服务模式调查与分析”(项目编号:201610357480)研究成果

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